A leading online homework company was growing rapidly but the confusing hierarchy of decision makers at colleges and universities often impeded sales. The company had a small sales force that needed help in understanding the marketplace and how to sell efficiently and effectively.
OLi helped the client identify the key areas of potential growth and focused the marketing strategy on twenty top accounts. By utilizing OLi's marketing research and sales support services, the client gathered critical data about how their product was used and perceived in the marketplace. This information allowed the company to adjust its overall marketing campaign and sales focus, thus achieving more closed business. The information OLi gathered for the client provided a ready-made roadmap for closing business today while significantly improving the company's future sales focus and strategy.
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